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It’s not stores that are dying, but the middle class, and the stores serving them. Most that are located in, or serving, middle-class households are struggling. By comparison, stores in affluent neighborhoods are holding strong. The middle class used to be 61 percent of Americans. Now they are the minority, representing less than half the population … the rest being lower or upper income.44
The Four: The Hidden DNA of Amazon, Apple, Facebook and Google
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