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mindedness, the company has done just that. It began with the stuff already on the web—it couldn’t own that, but it could become the gatekeeper to it. After that, it went after every location (Google Maps), astronomical information (Google Sky), and geography (Google Earth and Google Ocean). Then it set out to capture the contents of every out-of-print book (the Google Library Project) and work of journalism (Google News).
The Four: The Hidden DNA of Amazon, Apple, Facebook and Google
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