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The Four: The Hidden DNA of Amazon, Apple, Facebook and Google, by Scott Galloway

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Consumers no longer go to stores for products, which are easier to get from Amazon. They go to stores for people/experts. Will their strategy—or Amazon’s—eventually emerge victorious? Or
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The Four: The Hidden DNA of Amazon, Apple, Facebook and Google
The Four: The Hidden DNA of Amazon, Apple, Facebook and Google
by Scott Galloway
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