The Four: The Hidden DNA of Amazon, Apple, Facebook and Google

by Scott Galloway

At its core, Apple fills two instinctual needs: to feel closer to God and be more attractive to the opposite sex. It mimics religion with its own belief system, objects of veneration, cult following, and Christ figure.

Eighty-two percent of U.S. high-income households have Prime.

Young people who have a strong sense of their own identity, remain poised under stress, and learn and apply what they’ve learned, do better than peers who are more easily flustered, get hung up on petty issues, and let their emotions drive their responses to stimuli.