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Aniruddh Naik
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The Four: The Hidden DNA of Amazon, Apple, Facebook and Google, by Scott Galloway

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Nike paid Facebook to build its community, but now less than 2 percent of Nike’s posts reach that community—unless, that is, they advertise on Facebook.
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The Four: The Hidden DNA of Amazon, Apple, Facebook and Google
The Four: The Hidden DNA of Amazon, Apple, Facebook and Google
by Scott Galloway
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