someone who doesn’t wish to be persuaded, you should tell him a story. By “story,” we don’t mean “anecdote.” An anecdote is a snapshot, a one-dimensional shard of the big picture. It is lacking in scale, perspective, and data. (As scientists like to say: The plural of anecdote is not data.) An anecdote is something that once happened to you, or to your uncle, or to your uncle’s accountant.
