So as these American idiots were being skewered in the British media for giving advice to terrorists, what kind of person suddenly had a strong incentive to run out and buy life insurance from his bank? Someone who wanted to cover his tracks. And our algorithm was already in place, paying careful attention. Having learned from the great minds described in this chapter, we laid out a trap designed to ensnare only the guilty. It encouraged them to, in the words of King Solomon, “ambush only themselves.”