There are several explanations: 1. Novelty. When is the last time a charity—or any kind of company—offered to never bother you again? That alone is enough to get your attention. 2. Candor. Have you ever heard a charity acknowledge what a hassle it is to get all those beseeching letters in the mail? In a world of crooked information, it is nice to hear some straight talk. 3. Control. Rather than unilaterally dictate the terms of the transaction, Smile Train gave the donor some power. Who doesn’t like to control their own destiny?
