Jeyerajha (JJ)

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know and don’t know, at what the future will look like. If we’ve never lived in Des Moines, how can we possibly be sure how we will like it? When we decide, we are betting whatever we value (happiness, success, satisfaction, money, time, reputation, etc.) on one of a set of possible and uncertain futures. That is where the risk is.
Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts
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