Don’t Be a Dog—Think “What If?” “From the early days of WordPress, we would always think: ‘Okay, if we do X today, what does that result in tomorrow, a year from now, ten years from now?’ The metaphor I think of the most—because it’s simple—is the dog chasing the car. What does the dog do if he catches the car? He doesn’t have a plan for it. So I find it just as often on the entrepreneurial side. People don’t plan for success.”