“General fame is overrated. You want to be famous to 2,000 to 3,000 people you handpick.” I’m paraphrasing, but the gist is that you don’t need or want mainstream fame. It brings more liabilities than benefits. However, if you’re known and respected by 2–3K high-caliber people (e.g., the live TED audience), you can do anything and everything you want in life. It provides maximal upside and minimal downside.
