Ultra-premium means: Once in a blue moon, I offer a high-priced and very limited product or opportunity, such as an event with 200 seats at $7.5K to $10K per seat. I can sell out a scarce, ultra-premium opportunity within 48 hours with a single blog post, as I did with my “Opening the Kimono” (OTK) event in Napa. Of course, then you have to overdeliver. My measurement of customer satisfaction? The Facebook group established for attendees is still active . . . 5 years later.
