Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers

by Timothy Ferriss

#3—When in doubt, starve it of oxygen. Here are my three primary responses to online criticism: Starve it of oxygen (ignore it)—90% Pour gasoline on it (promote it)—8% Engage with trolls after too much wine (and really regret it)—2%