This odd technique does seem to quickly produce a slightly altered state. Try it—write down a precise sequence of curse words that takes 7 to 10 seconds to read. Then, before a creative work session of some type, read it quickly and loudly like you’re casting a spell or about to go postal. Eric also finds late nights, around 3 a.m., to be ideal for deep creative work. ERIC: “When the phone stops ringing, when you have no FOMO [fear of missing out] because everybody’s asleep. It’s a Monday night, and it’s just you and an expanse of whiteboard. That’s when the magic happens.”
