OLD HABITS DIE HARD—THE WATCH SMILE “In almost every advertisement for wristwatches, the watches are set to 10:10. [Until you see] that, you can’t really believe that it’s true. But afterwards, you realize that the world has just pulled one over on you, because 10:10 looks like a smile to watch advertisers.” TIM: “Oh, I guess it’s very symmetrical, isn’t it?” ERIC: “Yeah. But what’s funny is that the wisdom has crept in to the point that sometimes you’ll see digital watch ads, and they’ll still be set to 10:10, even though it doesn’t look like a smile.”
