Identify Relationships on Facebook This may be the most important part of your PR efforts. For us, 8 out of 10 valuable blog posts resulted from relationships. When we pitched a blogger without a relationship, less than 1% even responded. With introductions, our success rate was over 50%. How do you identify relationships? Facebook. Have your VA log in to your Facebook account, search for bloggers in your media list, and add mutual friends to your spreadsheet. You can also search on professional networks like LinkedIn.
