Neil is a seasoned interviewer and taught me a golden key early on: Open up and be vulnerable with the person you’re going to interview before you start. It works incredibly well. Prior to hitting record, I’ll take 5 to 10 minutes for banter, warmup, sound check, etc. At some point, I’ll volunteer personal or vulnerable information (e.g., how I’ve hated being misquoted in the past, and I know the feeling; how I’m struggling with a deadline based on external pressures, etc.). This makes them much more inclined to do the same later. Sometimes, I’ll instead genuinely ask for advice but not
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