“And I roast my own beans, which is key. Marco Arment [co-founder of Tumblr, creator of Instapaper and Overcast] taught me that. Roasting your own beans is more important than any other thing you can do, if you want to make coffee. I think there’s a metaphor there. I know there’s a metaphor there. Which is, you can spend a lot of time trying to fix stuff later but starting with the right raw materials makes a huge difference.”
