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July 5 - July 11, 2022
Read The Dvorak Zine (dvzine.org
Momentum: Chrome extension to help you focus.
recommended I read the book Words That Work, written by Republican political strategist Frank Luntz.
He has a great seminal work from the 1980s called Women, Fire, and Dangerous Things.” He loves books about framing and language.
“It’s a belief: Life is always happening for us, not to us. It’s our job to find out where the benefit is. If we do, life is magnificent.”
This echoes what Jim Rohn famously said, “If you let your learning lead to knowledge, you become a fool. If you let your learning lead to action, you become wealthy.”
The reason you’re suffering is you’re focused on yourself.
Sometimes, you think you have to figure out your life’s purpose, but you really just need some macadamia nuts and a cold fucking shower.
(Money: Master the Game),
On Richard Branson: “His first question to every business is, ‘What’s the downside? And how do I protect against it?’
Branson also tested with little or no risk. In Losing My Virginity,
Say, ‘How do I get no risk and get huge rewards?’ and because you ask a question continuously and you believe [there’s an] answer, you get it.”
“They absolutely, beyond a shadow of a doubt, know they’re going to be wrong . . . so they set up an asset allocation system that will make them successful.
The Fourth Turning by William Strauss (Also, Generations by William Strauss, which was gifted to Tony by Bill Clinton)
Casey’s favorite book is The Second World War by John Keegan.
When in doubt about your next creative project, follow your anger
“If you would not be forgotten as soon as you are dead and rotten, either write things worth reading, or do things worth writing.”
“What is the ultimate quantification of success? For me, it’s not how much time you spend doing what you love. It’s how little time you spend doing what you hate.
If you want to be wealthy—as measured in money, time, relationships, ease of sleep, or otherwise—“spiritual windshield wipers” will help you get there with fewer accidents and less headache.
Next, I crack open The Artist’s Way: Morning Pages Journal by Julia Cameron.
often use reading to procrastinate.
“Once we get those muddy, maddening, confusing thoughts [nebulous worries, jitters, and preoccupations] on the page, we face our day with clearer eyes.”
In other words, the process matters more than the product. Below is one of my
I’m just caging my monkey mind on paper so I can get on with my fucking day.
“Never go to sleep without a request to your subconscious.”—Thomas Edison
So if you’re planning to do something with your life, if you have a 10-year plan of how to get there, you should ask: Why can’t you do this in 6 months?
“Trust and attention—these are the scarce items in a post-scarcity world.”
What’s the smallest possible footprint I can get away with? What is the smallest possible project that is worth my time? What is the smallest group of people who I could make a difference for, or to?
you spend 2 hours a day without an electronic device, looking your kid in the eye, talking to them and solving interesting problems, you will raise a different kid than someone who doesn’t do that.
Goals: Setting and Achieving Them on Schedule, How to Stay Motivated, and Secrets of Closing the Sale by Zig Ziglar:
Final words of advice? “Send someone a thank-you note tomorrow.”
James recommends the habit of writing down 10 ideas each morning in a waiter’s pad or tiny notebook.
Scott’s short blog post “The Day You Became a Better Writer” for improving his writing.
Diversification works in almost every area of your life to reduce your stress.”
constantly recommend that entrepreneurs read The 22 Immutable Laws of Marketing by Al Ries and Jack Trout, whether they are first-time founders or serial home-run hitters launching a new product.
when I was able to start to monetize my craft, I did so at a very high price point.
Both Chase and Derek Sivers (page 184) are big fans of the book Show Your Work by Austin Kleon.
“If I’ve learned anything from podcasting, it’s don’t be afraid to do something you’re not qualified to do.”
One of his most-gifted books is Age of Propaganda by Anthony Pratkanis and Elliot Aronson, and his favorite copywriting book is an oldie: The Robert Collier Letter Book, originally published in 1931.
Everything You Can Out of All You’ve Got, which is one of Ramit’s most-gifted books.
Kevin Kelly’s “1,000 True Fans” to literally millions of people.
He says that, ‘When you complain, nobody wants to help you,’ and it’s the simplest thing and so plainly spoken.
One of the books that Chris has found himself gifting a lot is an out-of-print book on thermodynamics called The Second Law.
“Five days a week, I read my goals before I go to sleep and when I wake up. There are 10 goals around health, family, business, etc., with expiration dates, and I update them every 6 months.”
* Most-gifted or recommended books? Think and Grow Rich, Who Moved My Cheese?, Blue Ocean Strategy, Invisible Selling Machine, The Richest Man in Babylon, and Genghis Khan and the Making of the Modern World. TF: That last Genghis Khan
A Shared Obsession The book Surely You’re Joking, Mr. Feynman! by Richard P. Feynman: “If you ever meet me in person, I have an extra copy because it’s just that amazing.”
‘The biggest mistake you can make is to accept the norms of your time.’
Once your life shifts from pitching outbound to defending against inbound, however, you have to ruthlessly say “no” as your default. Instead of throwing spears, you’re holding the shield.
Once you reach a decent level of professional success, lack of opportunity won’t kill you. It’s drowning in “kinda cool” commitments that will sink the ship.
One of my favorite time-management essays is “Maker’s Schedule, Manager’s Schedule” by Paul Graham of Y Combinator fame. Give it a read.
