Bob Ferrante

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What would you put on a billboard? “I don’t know if I have messages to send to the world, but there are messages I like to send to myself at all times. One message that really stuck with me when I figured this out is: “Desire is a contract you make with yourself to be unhappy until you get what you want.” I don’t think most of us realize that’s what it is. I think we go about desiring things all day long, and then wondering why we’re unhappy. So, I like to stay aware of that because then I can choose my desires very carefully. I try not to have more than one big desire in my life at any given ...more
Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
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