For all the hype about ‘sharing’, it is less about altruism and more about allowing market exchange to reach into areas of our lives–our homes, our vehicles, even our private relationships–that were previously beyond its scope and to commodify them.66 As Evgeny Morozov has warned, it risks turning us all into ‘perpetual hustlers’,67 with all of our lives up for sale, while at the same time undermining the basis for stable employment and a good standard of living.