His point is that instead of letting it happen by accident, getting fooled by some sugar pill or a sham surgery, we should harness the placebo effect to our advantage. Visualization is a prime example of that intentional placebo at work, one we’ve already seen in this book with those study participants who visualized themselves lifting heavy weights and getting stronger as a result. The same principle applies with owning the day. Visualizing yourself doing it will have a positive impact.
