When people come visit the office, you know what they say? It’s not “Man, Aubrey, your employees are working so hard.” It’s “Man, your employees are so happy.” And happiness is a magnet for success. Happy people do better work and draw other happy people to them. I never have to beg people to stay late to finish a project, or volunteer to work a trade show. Because I am constantly supporting their personal journeys of self-optimization, financially, physically, and emotionally.