After all, nearly no one is making their food purchasing decisions based on what will maximize the sum total of happiness in the world, or even what will reduce the most amount of suffering. For better or worse, ethics are low on the list of criteria that shape most of our consumer behavior, especially when it comes to food. Instead, survey after survey shows that what matters most when it comes to our food purchasing are three factors: price, taste, and convenience. Food sustainability advocates may wish ethics, environment, or health were competing with those stark realities, but sadly
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