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well. “It’s important to realize that change does not necessarily need to start with clear moral attitudes,” she notes. “In some cases people adopt attitudes that accompany the behavior that they are already demonstrating. In this case this might mean that when people get used to eating cultured meat, the idea of factory farming or killing animals may gradually become stranger and less acceptable.”
Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World
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