In 2015, Dr. Amp began a direct-mail operation after a number of his followers responded to one of his frequent admonitions to “dig yourself out of the shit”—a central theme of his call to self-empowerment, urging people to fight back and seize control of their own lives and destinies. Before long, he added the ideal tool you could use for the job: a (at first) metaphorical “golden shovel” that his followers could visualize to help them complete said task.
