The easier it is for someone to understand who you are and what you stand for, the easier it will be for that person to spread the word to others. Having a clear function, design, and purpose means that your story can be spread easily, whether you’re pitching it to investors or chatting to riders in elevators. Someone must understand it before they can adopt it or purchase it. It’s really that simple.
Making it easy for people to share your brand story.
