As should be obvious by now, building trust is not only a business strategy or even just a nice thing to do. It is mission critical. Whether you’re starting a corporation, a social enterprise, a nonprofit, or are working within an existing organization where you have a degree of autonomy, begin your new venture by stating your goals clearly and regularly. The more you articulate where you are going and what you are doing, the more your employees, customers, and funders will feel they can be a part of your goals, ensuring that they will trust the company’s vision.
