Start Something That Matters

by Blake Mycoskie

DON’T FEAR THE UNKNOWN “People fear the unknown, but the truth is, everything is unknown by definition—no one really knows what they are getting themselves into. When we started VeeV, we had no idea what would happen. Neither my brother nor I knew anything about the alcohol industry; we didn’t even know what a distributor was, much less where to find one. “People tend to think that they should start something only when they are totally and completely knowledgeable about the field they want to enter. That probably will never happen. No one goes into these ventures knowing everything. You have a good idea, you have energy, you raise money, and you do your best. If you spend all your time learning and studying to be ready, you’ll never stop learning and studying. And you’ll never start your venture.”