Simplicity is simple. Perhaps this sounds redundant. But it’s true, and it’s important. If you’re searching for success—whether you’re starting a business, already working in one, or thinking about switching to a new career—think simple. Businesses like Michele’s SENDaBALL long ago realized this wisdom and have used simplicity to make both waves and money. At TOMS, this philosophy guides two primary areas: simplicity of product design and simplicity of business model. The latter value applies to all businesses. The former pertains only to businesses that are design-oriented. If your business
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