But because the two had a compelling story to tell about who they were, why they wanted to create this product line, and how environmentally safe it was, they were eventually able to attract attention from the press, including coverage in Vogue, Time, and other publications, which caught the attention of store buyers. Along the way, they were also creating a loyal cadre of customers who not only found the product useful but felt connected to a story that moved them and a movement that became part of their story.
