T.J.

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It was only during the Great Depression of the 1930s—when demand in Britain dropped and British traders had to unload their stocks—that they thought of selling their produce to the Indians they’d ignored for a century. The Indian masses turned to tea with delight, and the taste for it spread throughout the Depression and the War years. Today, tea can be found in the remotest Indian village, and Indians drink more black tea than the rest of the world combined.
Inglorious Empire: What the British Did to India
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