So many have a missionary aspect and approach communities with a certainty that they’re going to teach the people something they don’t already know, or show them the error of their ways. But no one likes to be told they’re doing things wrong, or that their cultural norms are backward. The Samasource model is driven not by ideology but by economic forces, which are ultimately survival forces. We provide opportunity and leave it up to people to decide if they want to take advantage of it. You can do a lot more good in a community when they call you because they think you can bring in revenue and
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