Though I hope Enlightenment ideals will become more deeply entrenched in the public at large—fundamentalists, angry populists, and all—I claim no competence in the dark arts of mass persuasion, popular mobilization, or viral memes. What follow are arguments directed at people who care about arguments. These arguments can matter, because practical men and women and madmen in authority are affected, directly or indirectly, by the world of ideas. They go to university. They read intellectual magazines, if only in dentists’ waiting rooms. They watch talking heads on Sunday morning news shows.