On September 8, 1966, NBC aired the series premiere of Star Trek, which in many ways was an extension of the tradition embodied by Campbell. Gene Roddenberry, its creator, had been turned on to science fiction in his teens by the Astounding of the Tremaine era. He provided pulp covers from his own collection as inspiration to his art directors, counted Asimov and Heinlein among his influences, and turned to the existing ranks of science fiction writers when it came time to hire a writing staff.

