What the Heck Is EOS?: A Complete Guide for Employees in Companies Running on EOS

by Gino Wickman

Why only 3 to 7 goals? Because fewer is better and less is more. When companies try to get too many things done, they lose focus and, as a result, accomplish very few of them. With too many goals, organizations spread resources across too many priorities and then fall short.

By setting Rocks every quarter, your company will get a lot more done in a lot less time. Every 90 days, your company will refocus and set new Rocks. With that done, everyone will know the most important priorities for the company every 90 days.

100% completion is perfectionist thinking and dangerous.