Once your leadership team answers the 8 questions and your V/TO is complete, documented, and shared with the entire company, you’ll have a crystal-clear picture of who you are, what you are, and where you are going as an organization. You’ll ultimately have a great company filled with great people who fit your Core Values. Your Core Focus will serve as a filtering and guiding mechanism for deciding on people, products, customers, and processes. All effort will be aligned toward achieving your 10-Year Target. Your Marketing Strategy will focus your sales efforts on the right clients with the
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