Exactly What to Say: The Magic Words for Influence and Impact

by Phil M. Jones

Opening a statement with the words, “I’m not sure if it’s for you,” causes the listener’s subconscious brain to hear, “There’s no pressure here.”

The word “but” negates everything that was said prior, so when you say to somebody, “I’m not sure if it’s for you, but...,” what the little voice inside your listener’s head hears is, “You might want to look at this.”