The question, of course, remains: If kindness is so great, why aren’t we doing more of it? If there is a helper’s high, why aren’t rock stars checking into rehab centers because they volunteer too much? According to a report by Jill Loga of the Norwegian Institute for Social Research, perhaps the reason is that most of us see volunteering as doing something good for others—not for ourselves. In other words, we need to highlight the personal benefits that come from perpetrating acts of kindness and altruism, such as getting more friends and making us feel more grateful for what we have. You
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