I sent lots of faxes, trying to find solutions to the conflict between aero utopia and the associated packaging and structural challenges. Images came backwards and forwards, and though I was soon spending more time in the hotel room than I was on the beach, it was a very productive period. Faxes would arrive at reception, I’d look at them, mark them up, scribble some notes, fax them back to the factory and the whole process would start again. Marigold wasn’t happy, the kids felt a bit neglected, but in that 10 days we made a huge amount of progress.
