The cost? £2m. A shame, of course, because it means that the car can only be owned by a wealthy few. For Aston, it’s what’s known as a halo car, so it gets people talking about Aston Martin. It’s an advertisement for their more mainstream products, and a technology demonstrator. For Red Bull it’s our opportunity to show that we can be involved in successful products outside of Formula One; an opportunity to demonstrate that as Advanced Technologies we can take the techniques and methodology we’ve learnt in Formula One and apply it in other areas. If we can do that successfully, then we can
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