lived when he was younger. Why did he – why does anyone – want to invest in an F1 team? Well, when you consider that in the years between 2000 and 2014, Red Bull gained an estimated £1.6 billion in advertising simply by being involved in F1, then it’s a bloody good promotional tool. It can also help to pave the way into new markets. For instance, when cans of Red Bull started selling in China, the Chinese were shocked to discover that the Formula One team also made an energy drink. The Japanese, as a nation, are very proud of their engineering prowess and also keen followers of Formula One.
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