Chris Kincaid

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So what is the best way to say no to yourself? It’s easy: Stop saying “can’t” and start saying “don’t.” It works. Science says so. Researchers conducted a study: One group was given a simple temptation and told to say, in the face of that temptation, “I can’t do (that).” The other group was told to say, “I don’t do (that).” What happened? Participants told to say “I can’t” gave in to the temptation 61 percent of the time. Participants told to say “I don’t” gave in to the temptation 36 percent of the time.
The Motivation Myth: How High Achievers Really Set Themselves Up to Win
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