Chris Kincaid

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The goal isn’t unrealistic. The approach—the process—is unrealistic. Or say you want to amass tens of millions of dollars in wealth. If you aren’t willing to work to create something new and different, if you aren’t trying to do something Zuckerbergian, your goal isn’t the problem. Your approach is the problem. If you aren’t willing to find a new way to fill an ongoing and nearly universal need, if you aren’t willing to do something Netflixian, your goal isn’t the problem. Your approach is the problem.
The Motivation Myth: How High Achievers Really Set Themselves Up to Win
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