But in most cases, our limits are self-imposed. Here’s an example of a self-imposed limit: effort. It’s easy to rationalize that we’ve done enough. It’s tempting to think we’ve done all we can, especially when we’re tired. And so we stop. But that little voice lies: With the right motivation, or under the right circumstances, we can always do more. Stopping is nearly always a choice. We don’t have to stop; we choose to stop.