Step 6: Obsess about leveraging “edge” time. Probably like you, Jim’s biggest downtimes during the workday come when he drives to work, when he drives home, and when he’s in airports. He focuses extremely hard on how to productively use that time. He almost always schedules calls for his drive to work. It’s easy: He takes the kids to school and drops them off at a specific time; then he can do a call from eight to eight thirty. He typically doesn’t schedule calls for the drive home so he can use that time to return calls he missed during the day, especially to people who are on the West Coast.
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