Of course, you could say I quit because my goal didn’t have sufficient personal meaning, and in some ways you would be right. It’s really hard to overcome challenges and setbacks when you don’t care enough (or, worse, when what you care most about is what other people will think). But caring, though important, is rarely sufficient. Millions of people sincerely care—about their careers or their health or their families or the environment or politics or a social cause—and yet they still give up long before they manage to achieve a meaningful goal. Instead, the main problem with setting a huge
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