And they are—compared to the Millennials just before them, more iGen entering college students say it’s important to “help others in difficulty” and more high school students say that “making a contribution to society” is important. More iGen high school seniors say they want jobs that help others and are worthwhile to society, bringing those values back to the levels of Boomers in the 1970s. From these data, we might conclude that iGen’ers want to make a difference in the world. They are dreaming big and including an altruistic vision in those dreams.
