So: iGen is spending much more time online and texting and much less time with more traditional media such as magazines, books, and TV. iGen’ers are spending so much time on their smartphones that they just aren’t interested in or available to read magazines, go to movies, or watch TV (unless it’s on their phones). Although TV presaged the screen revolution, the Internet has hastened the demise of print. The printing press was invented in 1440, so for more than five hundred years words printed on paper were the standard way to convey information. We are living, right now, in the time when that
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