iGen teens also don’t go out to see movies as often. Going to the movies stayed fairly steady through the video rental era of the 1980s and 1990s and remained robust until the mid-2000s, when it started to slide (see Figure 2.8). So at least among teens, Blockbuster Video (which opened in 1985) didn’t kill going to the movies, nor did Netflix’s mail service (which debuted in 1997). But streaming video and other online activities did (and of course they also killed Blockbuster).
